As for the question, this will depend on how you are looking at it. The short solution is no, marketing does not produce consumer demands, it simply responds to requirements of consumers. Businesses following the promoting concept can identify a need (opportunity) available in the market and they will strive to satisfy the will need in a way that can be profitable. The consumer and his or her needs will remain the focus of all all their efforts and companies will certainly respond to these kinds of needs as they are perceived and noticed.
However , advertising may business lead consumers to realize a need which may have previously gone unnoticed. Perhaps a purpose or desire was not recognized until that product or service came along. For example , most people feels they require a cell phone now, nevertheless this need is a recent craze. Ten years before many of the same consumers that could now likely feel that they need a mobile phone might have believed that they acquired no genuine use for just one. Sometimes producing people aware about what they are lacking can effect a future with regard to a product.
Does Advertising Create want or Fulfill Need or perhaps manipulate want? " The real journey of discovery is composed not in seeing new landscapes, in having new eyes. ” - Marcel Proust The conventional concept of marketing was no more than sales or perhaps meeting the " current needs” of the consumer Case:
Mac Literature or laptops are this sort of a common commodity among learners and even school kids in spite of the fact that it is not really needed. Can't they will manage having a desktop at home? But now day's companies carry out more! They will educate persons and give these people reason to obtain their products and this is what people might call it up " creation of needs” people obtain something when they need it, in the event they think they don't need the item they may certainly not purchase it. How many people today in Pakistan need I-pod? How many people require Mobile + Internet & Camera & TV all in one set? Can we call it entrepreneurs created their demands? Looking at advertising today the phrase 'free' is the most common denominator found in the ads, free is used in combinations such as free home trial, free inspection, and buy one get one free, cost-free installation, free of charge parking, free demonstration and free consultation. The word free of charge is usually a powerful catalyst that springs the buyer into obtaining that particular item or thought even though he or she might not require it. I think in addition, it attract people in to buying points they avoid need. As well terms such as 'no payments till 2010' or 'money back guarantee' 'no straight down payment' 'offer good while supplies last' encourage clients to make an effort the product. So that it creates requires, we will require something that failed to even exist a year ago nevertheless we can't live with out. So what actually helps creating and fulfilling needs?
The very best answer to that would be NEW AGE ADVERTISING!
In the same circumstance many products and services are spoken about through Online communities and the will need seed is usually planted instantly. Celebrities that connect better with the youth are in hot require: Mahendra Singh Dhoni, Ranbir Kapoor and Genelia D'Souza, to name a few. Advertising and marketing and market research agencies happen to be busy exploring this set of shoppers. Since the junior can be motivated so quickly by a part modal they may be willing to try things out on what any of these stars prefer.
Word Of Mouth and private Recommendations as play one of the most convincing role in promoting goods and services because people believe their terms as assurance. Therefore what Marketers at this point do is usually hypnotize the consumer and turn this to a actual need, fulfill it and in the end create another need simply by introducing an additional product or rejuvenating the present product. The marketers are just like farmers whom plant the seed and wait to reap the fruits during time. Consequently Companies just like Apple possess planted the thought of " certainly not enjoying a daily experience” in the event one does not own an I CELLPHONE but very little do many people realize that they require such a classy phone.
Does Advertising Create or perhaps...