Brand Building ADV201
Brand Development Report Portion A
Sumado a. H Kim
Due by 11. 55pm Sunday 31st March 2013
Vita-Slam is a healthy carbonated soda pop that will offer a tasty and healthier substitute for customers who try some fine carbonated drink. Vitaslam features carbonation like Coca Coca-cola and Pepsi as well as the healthy vitamins just like Borocca. As opposed to Coca Diet coke that preferences good but is not healthy and Beroorca being healthy but doesn't preference good, Vita-Slam is the refreshment which will produce healthy carbonated soda.
Vita-Slam is a great Australian item and therefore will be released into the Australian marketplace. The container is filled with normal spring water with a button to push under a flavoured capsule containing vitamins is definitely released and compressed CO2 is being injected, creating soft flavoured drinking water. The ingredients your stomach previously dissolved to enable them to be quickly absorbed.
вЂў Super berry Blast: strawberry, blueberry and raspberry
вЂў Tropical Tong: Pineapple, Coconut and lime green
вЂў Mango Madness: Mango, orange and passionfruit
In order to increase awareness regarding the impact of cans and plastic bottles around the environment our packaging will probably be biodegradable. This will likely also decrease the amount of pollution brought on by the transport of bottled beverages. The bottle will be a 375ml and 600ml bottle to allow to consumers lifestyle: whether or not they are purchasing a quick refreshment on the go or perhaps something to truly quench their very own thirst.
Precisely what is in that?
Carbonation is a process of dissolving carbon dioxide in liquid. The process involves carbon dioxide under high pressure. When the pressure is reduced, the carbon dioxide is unveiled from the remedy as small bubbles, which cause the perfect solution is to " fizz".
Listed below is the component content intended for Vita-Slam:
|Ingredients |Quantity |Unit | |Thiamin hydrochloride вЂ“ Vitamin B1 |15 |mg | |Riboflavin- Vitamin B2 |15 |mg | |Nicontinamide -Vitamin B3 |50 |mg | |Pantothenic Acid solution -Vitamin B5 |23 |mg | |Pyridoxine hydrochloride -Vitamin B6 |10 |mg | |Cyanicibalamin Nutritional - B12 |10 |mg | |Ascorbic Acid -- Vitamin c |500 |mg | |Biotin вЂ“ Nutritional H |150 |mg | |Folic Acid solution |400 |mg | |Calcium |100 |mg | |Magnesium |100 |mg | |Zinc |100 |mg | |Carbohydrate |0. 4 |mg
Why is Vita-Slam healthy for you?
Supplement B complex helps the body release energy from meals to support energy and endurance. They are important for your nervous system as they carry info to and from the human brain. В. Nutritional C is required to support a healthy...
Bibliography: Kevin Lane Keller (2008) Third Edition вЂ“ Strategic Brand Management, Pearson Education.
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Wikipedia. 2013 available http://en.wikipedia.org/wiki/B_vitamins (accessed 25/3/2013)
Wikipedia. 2013 available http://en.wikipedia.org/wiki/Biotin (accessed 25/3/2013)
WebMD, LLC. 2013 obtainable http://www.webmd.com/diet/features/the-benefits-of-vitamin-c (accessed 25/3/2013)
USA. GOV 2013 obtainable http://ods.od.nih.gov/factsheets/Calcium-QuickFacts/
Doctor Joseph Mercola. 2013 offered http://articles.mercola.com/sites/articles/archive/2012/12/17/magnesium-benefits.aspx