PAGE RANK 350: Intercontinental Public Relations
Desk of Material
1 ) Introduction4
2 . Definition of Ethics5
3. Should ethical behavior differ from nation to region? 8 some. How can public relations practitioners an international
business ethical behavior? 11
your five. Conclusion13
Ethics and public relations some may well say it is an oxymoron. What is the definition of integrity? Should ethical behaviour differ from country to country? How do public relations practitioners influence a global company's moral behaviour? Talk about using intercontinental examples.
1 . Introduction
In today's fast moving business world; where mergers, friendly and hostile takeovers, bankruptcy, and corporate scandals rule supreme; a company's photo and popularity are probably two of the main assets a strong may have. Creating " just the right image" in the public's eye is essential for the survival of any business and so why many organisations today both hire a public relations agency or have their particular public relations division. Unfortunately, for most public relations experts, this means using whatever means possible; which include foregoing all ethical benefits, in order to generate that " right image" for their consumer and for their very own organisation. It is because of the dubious practices by these kinds of practitioners that led media to call public relations experts " PAGE RANK flakkers", a derisive term given by media to PUBLIC RELATIONS people to get putting forth inclined, self-serving details, which does not tell the entire story more often than not (Vivian, 99, p. 309). Therefore , this kind of academic dissertation aims to discuss whether integrity and PUBLIC RELATIONS can work hand-in-hand even though it might be considered a great oxymoron romantic relationship, whether ethical behaviour should be different from region to nation and how advertising practitioners can use ethics to aid influence intercontinental companies.
2 . Definition of Integrity
Ethics or ethic stems from the Latina word ethice, which means " the science of morals" (Soanes, 2002, s. 374). So , ethics is simply a study of ethical principles but it really still includes a broad range of definitions and a lot of scholars acquired debated until the bovine come home approach define values and what ethics genuinely entails. Brown & Garratt (2000) wasn't able to have input it better if they stated " everyone is enthusiastic about ethics " since " people no longer behave as they will should" (p. 3). This is true if we start to see the recent spate of unethical behaviour that has ruined organisations and people in the world. One traditional example is definitely none other than the spectacular collapse of Enron because of mismanagement of funds in 2001. In the event that public relations experts hold working to their ethical principles, cases such as Enron could have been averted. But how is ethics defined to start with? How can all of us differentiate between right and wrong? Well, according to the Josephson Institute of Ethics, values can be defined as " standards of conduct that indicate how one should behave based on ethical duties and virtues" (Holt, 2002, 1). This essentially means that we all rely on our own individual judgments on what we should think can be morally correct and precisely what is morally wrong. Over the hundreds of years, there have been various thinkers and philosophers creating various ethical principles and thoughts that dictate the way you should work but it even now depends on the specific to make that ethical decision. For example , if a public relations specialist feel that it can be ethical to share with little light lies to aid his organization because he thinks that it may not hurt any individual, then, that might be his ethical principle. However , the fact continues to be that a lie is a lay and it is incorrect no matter how light or little the lay is. Requirements of values will not prevent the individual via wrong methods but it just serves as a guideline for the person and only advises how the...
Referrals: Baskin, Um., Aronoff, C. & Lattimore, D. (1997). Public relations: the profession plus the practice. (4th ed. ). Chicago: Dark brown & Benchmark.
Guth, D. & Marsh, C. (2000). Case study six. 1: In the Body store. In M. Guth & C. Marsh, Public relations: a worth driven procedure. (pp. 184-186). Boston: Allyn & Bacon.
Harrison, E. (2001). Crisis communication response to salmonella outbreak. In K. Harrison, Proper public relations – a practical tips for success. (pp. 428-430). American Australia: Vineyard Publishing Pty. Ltd.
Holt, A. (2002). Public relations integrity. Retrieved, Oct 28, the year 2003, from http://iml.jou.ufl.edu/projects/Spring02/Holt/.
Public Relations Society of America. Member code of integrity 2000. [Online]. (2000). Retrieved, October 28, 2003 from http://www.prsa.org/_Chapters/resources/ethicspdf/codeofethics.pdf
Public Relations World of India
Robinson, Deb. & Garratt, C. (2000). Introducing: ethics. New South Wales: Allen & Unwin.
Soanes, C. (Ed. ). (2002). Small Oxford English dictionary. UK: Oxford College or university Press.
Institute of Public Relations Malaysia. Code of conduct. [Online]. (n. d. ) Retrieved, Oct 28, 2003 from http://www.uitm.edu.my/iprm/page5.html