Hershey North America Case Examination
What are the benefits of targeting candy bars to adults rather than to children?
Hershey's specifically objectives their products to mothers, and for a good reason. Hershey's believes that mothers decide their children(s) tastes in candy when the pup is still young. If Hershey's can successfully target moms who get their products, after that their children can grow up eating Hershey's. Therefore , once these kids grow older the Hershey's manufacturer will be inlayed in these people, making them more apt to continue buying the Hershey's brand goods. Peter & Olson (2010) also describe that studies have proven that 55% of candy marketed is acquired by adults. This makes almost all candy absorption through adults and not kids. In addition , adults in the home make the purchasing decisions on what type of meals to buy. Focusing on adults will be much more effective when offering candy items. Why do you consider bite-size goodies are so favored by adults?
You should know I think bite-size candies are extremely popular with adults is because of the portion size. For example , inside my office whenever we have bite-size candies like snickers, milky-way, and a few musketeers the women in the office will certainly eat the bite-sized sweets here and there. They enjoy having the capacity to eat exactly that little part to satisfy their sweet teeth. Also, adults tend to not have as big of a lovely tooth as children perform. Having the small portion is just enough to meet the fairly sweet tooth of your adult. " Bite-size items are especially favored by adult consumersвЂќ explains Philip & Olson (2010, g. 383). They may be especially well-known come holiday seasons like Christmas and Easter. Bite-sized candies are a great munch that many adults will lay on their living room dining tables or in their kitchen. This is popular intended for holiday parties as well. The break season essentially gives adults a reason to consume bite-sized sweets. Describe the most recent acquiring a candy bar in terms of the kind of...
References: Peter, J. P., & Olson, J. C. (2010). Buyer behavior & marketing strategy. New York: McGraw-Hill.