п»їMARKETING STRATEGY OF BPBL
1 Issue and the Plan
1 . you Background
Berger Paints Bangladesh Limited may be the market innovator of the fresh paint industry in Bangladesh. The corporation has been efficiently maintaining where it stands by expanding the quality of the items, adding news to the companies also by launching new releases in the distinct segments of the paint and its peripherals. From this pursuit product sales management of Berger would like to know assess marketing strategy whether there is range of improvement. For this that they firstly wished to explore their very own sales volume/revenue with comparability to advertising effort. In addition they wanted to understand consumer insight about the marketing communication run by marketing group. The powerful completion of MBA also requires an internships project to become conducted inside the attachment of a company. In response to the ask for of IBA authority Patre management given me the job to study online marketing strategy and also to know consumer information about Bergerot.
1 . 2 Scope of the Report
This is certainly a descriptive study. The analysis will focus on the following points: Functions of Marketing Department of Berger Paints Bangladesh Functions of Sales force
Promotional activities of Patre Paints Bangladesh
Analysis of sales growth of Berger Paints Bangladesh
Consumer insight about marketing activities of Patre Paints Bangladesh
1 . a few Objective
To analyze the sales strategies of Patre Paints Bangladesh Ltd.
To obtain an overall look at of Patre Paints Bangladesh Limited. To explore information about the industry position
To evaluate the online strategy of Patre Paints Bangladesh Limited To assess sales growth of Berger Paints Bangladesh Limited in financial terms To advise improvement of marketing strategy in the event required.
1 . some Methodology
This really is an analytical report trying to explore the online strategy of Bergerot Paints Bangladesh Ltd. The info used is mainly primary and a little part is second information. Major information have been collected through semi methodized interviews mostly with probing questions to check out the real and required scenario. The common sense sampling is utilized because there was no scope to travel throughout Bangladesh and the job had to be carried out within the area of Dhaka metropolis. As a result view is used for the most powerful possible photo of the industry.
And so the primary and secondary options for information are:
The primary resources are:
One on one conversations with the officers of marketing department and sales team. Relevant file examine as provided by the concerned officials.
Survey within the customers of Berger Paints Bangladesh Limited. Dealers of Berger Paints Bangladesh Limited
The secondary sources will be:
Annual Reports of Bergerot Paints Bangladesh Ltd.
Different circulars granted by the managing of Berger Paints Bangladesh Ltd Patre Paints Bangladesh Ltd's site.
Brochures and web sites of various paint corporations.
1 . a few Literature Assessment
Marketing strategy is actually a process that could allow a company to concentrate its (always limited) solutions on the very best opportunities to increase sales and achieve a environmentally friendly competitive edge. Marketing strategy is most effective if it is an integral element of corporate strategy, defining the way the organization will engage consumers, prospects as well as the competition on the market arena for success.
A marketing technique also is the foundation of a marketing plan. A marketing plan contains a collection of specific activities required to effectively implement a marketing strategy. By way of example: " Use of a low cost merchandise to attract customers. Once an organization, via the low cost product, has established a relationship with consumers, the organization will sell further, higher-margin products and services that improve the consumer's connection with the cheap product or service. "
A strategy consists of well thought out series...
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3. Batra 3rd there’s r, Myers John G., Promoting Management, 15th Edition, 2002, IRWIN
5. Kotlar, P., Advertising Management, 9th ed, 98, Prentice Area of India Private Limited.
6. McDonald, C. (1991), Sponsorship plus the image of the sponsor, Western european Journal of promoting, Vol. twenty-five, pp. 31-8.