Written Analysis of a Advantages of San Miguel Corporation
San Miguel Company is definitely one of the greatest and most proven multi-national firms in the Philippines. Throughout the years, the company continue to be diversify usana products and solutions ranging from foods, beverages, presentation business as well as telecommunication providers. The company also reached the boarders of Asia-Pacific location by conveying to different countries like Vietnam, Indonesia, Chinese suppliers, Malaysia, Thailand, Taiwan and Australia. The core purpose of San Miguel Corporation and their aspiration of continuous innovation and excellence are influenced by their objective, which is making everyday life a celebration. This goal can be manifested simply by constantly keeping the values and foundations of the organization. The principles of the company are composed of Passion for Success, Teamwork, Respect for the folks, Customer target, Innovativeness, Sincerity and Social Responsibility. With all this, San Miguel Corporation is striving and aiming to provide its consumers premium pleasure through many and best value for their money.
|STRENGHTS |WEAKNESSES | |Brand equity |High fixed and variable costs | |Most profitable firm in the Israel. |Venturing in businesses outside its primary competencies. | |Market innovator especially for alcoholic drinks. |Too much diversity with their products and services that | |Socially responsible-employing almost 30, 000 personnel |caused to limit additional growth and development for several products. | |Acquisition of various companies and joint ventures- Purefoods, | | |Coca-Cola, Ayala Company, Petron and Meralco. | | |Expanded product lines | | | | | | | | |OPPORTUNITIES |THREATS | |International growth (Asia Pacific Regions) |High amount of taxes in exporting items primarily intoxicating beers. | |Other countries have different usage habits plus some consumers|SARS outbreak | |prefer drinking sodas than water and state of mind. |Economic current condition of different countries. | | |Market difficulties | | |Existence of Ready-to-drink-Teas (RTD) like C2. | | |
|Internal Strengths |Weight |Rating |Weighted Rate | |Brand Equity |10% |4 |0. four | |Most profitable firm |10% |4 |0. some...