Herbert Simon's Decision-Making Way: Investigation of Cognitive Techniques in Professionals
Guillermo Campitelli* CONICET Universidad Abierta Interamericana Buenos Espaces, Argentina
Fernand Gobet Hub for the Study of Expertise Hub for Experience and Neuroimaging Brunel University or college Uxbridge, Middlesex, UB8 3PH United Kingdom
*Corresponding author Email: [email protected] com. ar Phone: +54 (011) 4953-6295
Working head: Simon‟s decision making strategy
Fuzy Herbert Simon‟s research effort aimed to be familiar with processes that participate in individual decision making. Nevertheless , despite his effort to review this issue, his function did not have impact in the " decision making” community that it had in other domains. His denial of the supposition of ideal rationality, made in mainstream economics, led him to develop the concept of bounded rationality. Simon‟s strategy also stressed the limitations from the cognitive program, the transform of processes due to experience, and the direct empirical study of intellectual processes linked to decision making. In this post, we argue that his following research program in problem solving and expertise presented critical tools for studying decision-making operations that took into account his original idea of bounded rationality. Unfortunately, these tools had been ignored by main research paradigms in decision making, including Tversky and Kahneman‟s biased rationality approach (also referred to as heuristics and biases approach) and the ecological approach advanced by Gigerenzer and others. We make a proposal showing how to integrate Simon‟s procedure with the key current methods to decision making. We all argue that this will lead to better models of decision making that are even more generalizable, include higher environmental validity, incorporate specification of cognitive procedures, and provide a better understanding of the interaction between characteristics from the cognitive program and the eventualities of the environment.
Keywords: making decisions, expertise, problem solving, bounded rationality
Herbert Bob was one of the most important research workers in the field of behavioral studies in human decision making, and indeed all his analysis was aimed at understanding this kind of phenomenon. However , despite his effort to review this query, his job did not have the impact in the " decision making” community that it acquired in other domains. In this article, you want to show that an important exploration line carried out by Simon to understand decision making – his study on competence – has become neglected by mainstream decision-making research community. Given that competence participates in numerous human actions, it is not astonishing that Simon's approach touches on different areas of psychology (e. g., perception, memory space, imagery, and thinking). Simon's expertise approach is hence rarely regarded as an attempt to study decision-making procedures, and the aim of this article is to fix this misperception by showing that these two approaches are actually integrated. We all propose that Simon‟s approach to decision making essentially consisted of three key assumptions: initially, decisions are generally not performed simply by agents with perfect rationality, they are made by agents with bounded rationality; second, the quality of decisions change as a function of the competence of the decision maker; third, to understand decision making, it is very important to investigate the cognitive operations involved; that is certainly, an examination based on functionality only is definitely not adequate. In the subsequent section, we present Simon's rejection with the notion of perfect rationality, his pitch of bordered rationality great conception of any research system for making decisions. Following this, we all briefly review the field of making decisions in psychology that followed Simon's conceiving of bounded rationality although not his study program. There after, we present the work of some researchers...