1 . Which in turn, if any kind of, of the 3 social media plans should Foley pursue? For what reason? Among the 3 marketing communications plans, Zwinktopia, Fb and Vimeo, I suggest that Margret Foley pursue the Zwinktopia alternative. The suggestion is based on the consideration of (1) just how efficient the marketing automobile reaches the target consumer; (2) how well the plan gives the brand image of UnMe and (3) whether it fits into UnMe's advertising budget.
(1) Just how efficient the marketing car reaches the prospective consumer UnMe jeans targeted at teen women who have their own unique taste stylish. They are sociable and are tendency leaders in their communities. The target group has grown up with the development of Web 2. zero as well as with the downturn of traditional press.
Out-do YouTube and Facebook, which may have an audience numerous, Zwinktopia's audience fits directly into the target group of UnMe denims. Zwinktopia is designed for the girls whom are coming from 13 to 24 years of age and is targeted on the articles of fashion and music.
The ultimate aim of marketing is to boost revenue. As one of the most significant virtual world, Second Life can tell specific trend in regards to marketing and product sales. According to 2007's Virtual Product Sales on Slexchange, the largest sales generated from attire. Also, the article addressed the group is shifting from Second Life to other electronic world such as Zwinktopia. Through the end of 2011, it is estimated that 80% with the online users could have an physical appearance in the online world. It is reasonable to trust marketing about Zwinktopia is not going to increase brand awareness but also improve sales in real world.
(2) How well the master plan delivers the manufacturer image of UnMe
Zwinktopia is among the most straightforward press vehicle to deliver UnMe's company image among all three options. On Zwinktopia, UnMe could have its electronic retail store to announce virtually any products together when a fresh edition of jeans is usually release in the real world. That encourages the Zwinkies to develop their own clothing based on their unique taste. In addition , Zwinktopia is simple to be linked to Facebook or MySpace. The campaign strategy well delivers UnMe's brand image of individuality admiration and encouraging young adult girls to stand out and also to speak against conformity and peer pressure.
The ideas of sharing the experience of wearing UnMe jeans and virtual jeans design competition on Zwinktopia are consistent with the culture of Web 2. zero social media. The marketing prepare would allow potential consumers to become involved in, to co-create, and to talk about in their very own way instead of pure delivering the message. Zwinktopia is most probably to be successful as compared with the widget upon Facebook as well as the in-video advertisings on YouTube.
(3) If it fits into UnMe's promoting budget
Last but not least, Zwinktopia's advertising plan is considered the most economical one of all cultural medias. Ms. Foley's advertising budget has a highest CPM of $29. 95 inside the existing marketplace plans. The price tag on using Zwinktopia is 300 dollar, 000 yearly while 500 usd, 000 pertaining to Facebook and $600, 1000 for YouTube at a CPM of $40. Ms. Foley is usually seeking a great experimental Web 2. 0 marketing plan in order to that the value is definitely a constraint.
In quantity, using Zwinktopia as the marketing car in the Web 2 . 0. 0 universe would immediately reach out the prospective teen young ladies, have them better understand UnMe's concept, acquire engaged in the organization and knowledge a relatively least expensive financial risk compared to Facebook . com and YouTube's high CPM. Thus, Zwinktopia is most likely to be successful when UnMe wishes to experience a taste of Web 2. 0 marketing.
2 . What benefits might Foley gain from each one of the three social media plans? What risks truly does each require? How can Foley better reap the benefits and reduce the risks of every of the programs? Zwinktopia-Benefits
вЂўThe marketing plan of using Zwinktopia as a multimedia vehicle would help UnMe to be involved in a online market where target demographics are centered. вЂў...